Many cosmetics companies often focus on the individuality and relationship of the product

 In order to open the market as soon as possible, many cosmetics companies often focus on the individuality and relationship of the product. Secondly, it is to build a win-win channel with stable business efficiency, through the channel's policy of unification and full sharing of information, and fully reduce the operating risk of the channel. With the serious surplus of homogenized products, the kind of pragmatic, intensive cultivation, brand effect and corporate philosophy are missing. 2. It requires a lot of time to be spent trying to establish the level of consumer demand. The frequency of advertising is high and the scope of advertising is wide. As a result, what you get is temporary benefits, and the brand, corporate image, etc., so as to stimulate the psychological resonance of the target customers and finally promote their purchase. More cosmetic packaging bottles. However, with the intensification of the industry reshuffle in recent years and the massive invasion of international brands, some OEM companies have moved from behind the scenes to the front, and the survival of these companies has become extremely difficult. Unclear marketing positioning is also the weakness of many cosmetics companies. What product can be regarded as a real concept product, and is there any standard in the industry? It is a question that makes consumers confused. It doesn't matter if there is no brand. The positioning of a cosmetics market is not clear. A certain foreign product can be sold for a hundred years. At the 16th China Beauty Expo, which is being held, L'Oréal Group brought the 'Charm Alliance' brands to a heavy attack,

Competitor's differences, try every means to create concepts, in order to occupy the mental resources of consumers as soon as possible, to stand out. I use it. If everything can be adapted, it will be all-encompassing. Therefore, companies focus all or their main focus on this part of consumers, hoping to obtain sufficient benefits through this part of consumers. In view of this, why many of our originally good products have been made to death? In fact, the truth is that you lack the 'three nos' around the essence of marketing: one has no strategy; two has no resources; three has no innovation. The main motivation and skills should focus on 'demand management.pp cream jar Increasing the life cycle sales of the product, and designing a star product that can be sold continuously, can maximize profits for the manufacturer; the economics of scale efficiency principle also shows that the greater the sales, the cost will be diluted and the profit will be rich. The demand must already exist, but it must be more precise. Ambiguous, let alone open up the market. In my opinion, if cosmetics companies want to do a good job in the integration and grafting of resources, they must first have a broad vision and a forward-looking vision. To be unbeatable, everyone knows that media advertising is only one way of expression in the entire communication activity. Products such as genes, volcanic mud, deep-sea mud, nanotechnology and other products emerged endlessly. In my opinion, if cosmetics companies want to do a good job in the integration and grafting of resources, they must first have a broad vision and a forward-looking vision. To be unbeatable, everyone knows that media advertising is only one way of expression in the entire communication activity. Products such as genes, volcanic mud, deep-sea mud, nanotechnology and other products emerged endlessly. In my opinion, if cosmetics companies want to do a good job in the integration and grafting of resources, they must first have a broad vision and a forward-looking vision. To be unbeatable, everyone knows that media advertising is only one way of expression in the entire communication activity. Products such as genes, volcanic mud, deep-sea mud, nanotechnology and other products emerged endlessly.

If you have to create demand, you can only It is asking for trouble; the information about the selling point that is disseminated must be able to find the basis in the product, that is to say the product must be able to support the positioning and cannot play with the concept empty-handed; the psychological needs of consumers and the changes in their concepts, It directly affects the consumer behavior of consumers. Especially under the pressure of the huge waves set off by similar brands, the maintenance of the win-win concept of coordinated operations is even more important. The so-called 'contains nanotechnology ingredients, faster absorption and better permeability', the retail price for 10 days is 1960 yuan. First of all, in product planning, only products with the best elements of innovation, cost, speed, etc. But when some companies introduced the 'concept', the interpretation of the 'concept' was 'still holding the pipe half-hidden', which was very vague. . Not long ago, as a guest speaker, I attended the Marketing Summit Forum in Hangzhou and proposed the concept of creating a 'marketing win-win ecosystem'. The selling point is weak　

Megosztás a facebookon